USA Ultimate Partners with Nickelodeon for 2013 Worldwide Day of Play

Posted: September 3, 2013 12:26 PM


Boulder, Colo. (Sept. 3, 2013) – USA Ultimate, the national governing body for the sport of ultimate in the United States, is excited to announce a new partnership with Nickelodeon, the number one entertainment brand for kids, and their Worldwide Day of Play.

Worldwide Day of Play, part of Nickelodeon’s "The Big Help" campaign, is an annual celebration dedicated to promoting healthy and active lifestyles. Each year for the past decade, Nickelodeon has gone completely dark for three hours, taking programming off the air and shutting down its website to encourage kids to get up, get out and go play! Over the last ten years, these efforts have resulted in thousands of events and millions of kids being active and pursuing healthy lifestyles.

USA Ultimate is excited about the opportunity to further the goals set out it its strategic plan while partnering with influential organizations to promote the sport of ultimate to youth across the country. Countless groups have partnered with Nickelodeon for the Worldwide Day of Play alongside USA Ultimate, including the National Football League, National Basketball Association, United States Tennis Association, Boys and Girls Clubs of America, YMCA and many others. USA Ultimate staff and members of league affiliate DiscNY will be onsite at Nickelodeon’s premier Worldwide Day of Play event in Brooklyn’s Prospect Park on September 21 to spread the word about ultimate and get kids active.

"Nickelodeon has created a great platform to inspire kids to get outside and play and USA Ultimate is happy to be a part of that," explains USA Ultimate Manager of Education & Youth Programs Mike Lovinguth. "Kids will experience ultimate at the Worldwide Day of Play celebration in Brooklyn and through other grassroots events nationwide. Organizers and kids alike can even find a quick-start guide to ultimate on the Worldwide Day of Play website. We’re hoping our local ultimate associations participate in this experience as well and get out and PLAY!" 

Get Involved! To help celebrate Nickelodeon’s Worldwide Day of Play, USA Ultimate is encouraging its members and local disc organizations to participate. Here’s what you can do:

  • Organize your own Worldwide Day of Play event! The event can be a pickup game, a hat tournament or whatever works best for you and your community – it can be big or small and last an hour or all day. Nickelodeon’s Partner Playbook includes ideas for anyone to organize their own events that celebrate play, including tips on how to play ultimate.

  • Share your Worldwide Day of Play event with USA Ultimate on our Facebook #WWDoP event page, and we will help promote it! The top five events, based on participation, will receive up to 50 Discraft discs from USA Ultimate.*

  • Create your own iPlay Because: video and share it with USA Ultimate! We’ll share the top five videos the week of Sept. 16, leading up to the Worldwide Day of Play, and the creators will receive prizes! Check out to see what other sports have done.

*Terms and conditions: USA Ultimate will send one disc per participant, up to 50 participants, for the top five events shared with USA Ultimate on Facebook.

For more information and to find resources to help you plan your event, visit Register your event with Nickelodeon at to spread the word and for a chance to win an official Worldwide Day of Play banner, two posters and inclusion of your event in the on-air Nickelodeon scroll.

Nickelodeon’s 10th annual Worldwide Day of Play flagship event will be held September 21, 2013 in Brooklyn’s Prospect Park in New York City and will feature activities hosted by USA Ultimate and additional Worldwide Day of Play partners.

A listing of local USA Ultimate Worldwide Day of Play events will be posted here as they are added.

Have any questions or comments? We welcome community feedback and discussion made in a respectful manner. Please refrain from profanity or personal attacks, as such public comments negatively reflect on our sport and community.